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About DROOL

Run by creatives, DROOL champions and financially empowers underrepresented creative talent

Offering a new way to discover & shop art

Collaborating with some of today’s most exciting and vibrant young creatives, DROOL offers a carefully curated store of alternative contemporary art prints and posters. With fair artist commissions and sustainability at the heart of what they do, DROOL aims to change an entire industry

We’re making investing in the look and feel of your home an opportunity to support talented early career artists

framed illustration art print resting against a wall

artist iconUp to 90% of profits go to the artists

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With 60-90% of the profits from each sale going to our artist, compared to the industry average of 10-40%, we forge lasting relationships with the creatives we back

eco conscious iconEco-conscious production

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The paper and wood we use is sustainably sourced from FSC-approved forests. We also only use eco, water based solvent inks which are significantly less hazardous

artist commission iconLocal fulfilment & delivery

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With a network of print studios dotted across the UK, Europe, US and Australia, we utilise technology to print as close to the customer as possible, cutting delivery costs and our carbon emissions

Meet Alex

Our founder, Alex, created DROOL out of frustration when looking for art to buy for his flat. As a graphic designer himself, he quickly uncovered a severe lack of representation and support for the breadth of hugely talented, early-career creatives out there. When he asked around, lots of people felt the same. So he decided to do something about it

“With a passion to champion and financially empower underrepresented creative talent, our goal is to increase the flow of money to the grassroots of the arts – which in turn will help bolster its future. This is more important than ever, given the current pandemic and disastrous effect it’s having on the creative industry” Alex Liepman Founder & CEO

portrait photo of DROOL founder

Unique art prints.
Fair prices.

We believe that you shouldn’t have to be flush with cash or follow the latest artists to appreciate and collect truly unique contemporary art. So we scour the world in search of the boldest creators and best quality local suppliers

No matter if you’re a first-time buyer or seasoned collector, filling your walls with exciting contemporary art has never been easier

DROOL art print service

Run by creatives, for creatives

We remove the risks and overheads creatives face trying to setup and sell premium quality fine art prints and bespoke frames on a global scale

Our unique set of services gives creatives access to print labs dotted across the world, combined with a fully managed sales, production and distribution solution. This leaves the heavy lifting to us so they can spend more time focusing on what they’re passionate about

interior photo of DROOL's art studio and workshop

Find out about the sustainably sourced materials and archival-grade processes we use