Paper type
Weight
Finish
Process & materials
Here are some really quick things you can do that use your trackable artist link. Unsure on how your link works? Read about it here
Your website
Shop button
Make it obvious to your audience that you're now selling artwork by adding a shop button or link to your websites header navigation that links directly to your artwork on DROOL
About page
Why not add a statement to your 'About' page telling your audience that prints are now available through DROOL and again include a link to the artwork, for example, write "I'm now selling a range of prints exclusively through DROOL, check them out here" or "Click HERE to shop my prints - sold on DROOL"
Tip: For added visibility on your About page, why not add our logo badge alongside the statement. Download it HERE
Socials
Bio link
Our most successful artists understand the power of the link in their bio. So, add a link in your bio that points to your artwork and give people a clear call to action in every social media post and story you create, telling people to “VIEW LINK IN BIO”. If you’re hesitant to change your bio link because it goes to your website or portfolio, why not use Linktree, as this allows you to add more than one link
Profile description
Shout about your artwork being available through DROOL on your profiles and tag us for easy access. For example, add "Prints available at @drool-art"
Get pinning (Facebook and Twitter)
For each artwork we sell on our platform, we create a mockup of the artwork framed and hung on the wall. This image is added to your listing, so you can post this on your socials and include your artist link. For twitter and facebook, you can then ‘pin’ the post to the top of your profile so it stays in prime position and won't be missed by visitors
Utilise highlighted stories (Instagram)
Post super quick DIY style stories about your artwork and show behind the scenes, then save the Stories as Highlight ‘albums’. This way they are visible at the top of your Instagram profile. It can be done by clicking the 'love heart' icon on any of your newly posted Stories, then create or select the album, and it can be saved
Tip: For more in-depth strategy and ideas for social media marketing, make sure you read the next article on boosting sales with social media
It's not all about social media
Email signatures
Email signatures are an important part of building identity and it gets sent out with every single email you push to the world, so it's an amazing marketing tool that's free and super simple to create. Like in our example, we've used colour to make a simple text-based signature really pop. You could go one step further and add funky text, an image or a banner to help draw eyes to your prints on sale
Online outreach
If you've got a blog on your website or a mailing list, you can utilise the interview questions you answered when submitting your artwork to provide more insight into your process and inspiration. This will help get your audience excited about your work as it's a way for them to understand the process and context behind your artwork
